Yesterday the eyes of the whole world were focused on the Apples Big Launch. The new CEO Tim Cook presented the New iPhone 4S, Siri, New iPod Nano, iOS 5 and gave away its 8 GB iPhone 3G.

iPhone 4S looks almost exactly the same as its predecessor iPhone 4 but is much faster according to Apple Vice President Phil Schiller, it runs “up to seven times faster”, has a better camera and displays more vibrant colours and thanks to Siri seems to understand human speech and can read messages, search Wikipedia, make a calendar appointment, set a reminder, search Google Maps and more. The phone will cost $199 for a 16 GB model and $299 for a 32 GB model. It will be available for pre-order on Oct. 7 and start shipping Oct. 14

iOS 5 is available for free on October 12, two days before the iPhone 4S comes out. Apple announced new features for the updated version of iOS in June. You can expect a new notification centre, BBM-like messaging, a folder for magazine and newspaper app subscriptions, a new to-do list app and Twitter integration.

The New iPod Nano has been enhanced with a new watch-like features and bigger app icons. It comes with 16 different clock faces including the famous Mickey Mouse. Additionally it tracks run, steps taken and calories burned without any additional sensors or devices.

Last but not least Apple decided to give away its 8 GB iPhone 3G. It will come with a new two-year contract and the iPhone 4 will cost $99 with the same contract. Both will be available at these prices on October 14 when the New iPhone 4S becomes available.

My question is will you upgrade to either the New iPhone 4S or iPod Nano? Share your thoughts with us in comments below this post.

Case-Mate have recently made a journey to Beijing, China to exhibit at The Macworld Asia 2011 expo from 22nd to 25th of September.  Take a look at yet another one of our spectacular stands! The event is expected to take the attention of more than 200 000 dealers, manufacturers and Apple fans.

Macworld Asia 2011 will certainly bring together international giants and China’s outstanding IT enterprises as well as leading companies across the industry chain of Apple from Japan, South Korea and Taiwan, building an unprecedented platform in the Asian market to showcase Apple-related products and for Apple users to exchange their opinions.

Do you think the iPhone 5 will be the leading topic?

Autumn is just round the corner and you, your brother or sister, maybe cousin or a friend are heading back to school. I bet you are just about to do the school shopping or possibly you’ve already done one and equipped yourself with all you may need. But…. Did you think about your phone? Does it have the necessary protection to withstand the beating you expose it to everyday when rushing to school, running from class to class or playing ball (any really)? You don’t need such protection? So what about perking up your style? Case-Mate is ready to assist you in both!

Check out the below great, stylish and practical suggestions of ours and find out about upcoming contests where you can win some of the following on the Case-Mate EU Facebook Page.

ID

Our stylish new protective case features an ultra slim slot for bare necessities—ID, cash, debit or credit card as well as the oyster card. For heading into work or out to the club, it gives your wallet a break. Available for iPhone 4.

Barely There

Our most popular case is here to show off your spirit. You can pick whichever colour you feel like from bright electric hues through sophisticated pearly shades to nice jewel tones. The choice is yours!  The Barely There Case features a great combination of ultra slim quality and style giving your device a modern look. Available for most devices.

POP

Pop Case integrates two materials in a seamless way, a high gloss plastic shell executed with modern technique and a soft interior material to create a co-moulded racing glove that absorbs shocks and keeps your phone protected.  Your phone will be protected by a superhero so you could relax and enjoy the sporty look it gives your device. Availble for iPhone 4, iPad 2, Samsung Galaxy S2, Samsung Galaxu Tab,  BlackBerry Bold 9700, BlackBerry Bold 9900, BlackBerry Curve 8520,HTC Desire HD, HTC Evo 3D, LG Optimus 3D, Nokia N8 and the New BlackBerry Curve.

Creatures

These playful creatures feature funky design, vibrant colours and intricate details that combined with textured silicone base that covers and shields your device and raised edges provide the look, the grip and the protection your phone needs. Creatures are a great conversation starter and a guarantee of a second look. You have to collect them all! Available for iPhone 4, Samsung Galaxy S2 & New BlackBerry Curve.

Colorways

Colorways case is a fun and playful case that is sure to catch the eye of everyone around you! It consists of three elements featuring different translucent colour that when put together create a kaleidoscopic effect. This case will definitely complement your personality and style. Available for iPhone 4.

Madison

For extra but sophisticated “bling”. Stay fashionable and never go out of style with our new chic Madison Quilted Case. This soft touch, sophisticated leather patterned case features genuine Swarovski crystal elements creating ultra-stylish coverage for your device.  It is made from the handcrafted, quilted material that provides classic, high-end fashion look. Available for iPhone 4.

We are excited to tell you about Case-Mate exclusive collaboration with Coca-Cola! Yes THE Coca-Cola!

Designed with 125 years of tradition in mind, the 10 exclusive designs bring the vintage logos and iconic bottles to life in a fresh, new way.

Licensing agreement gives Case-Mate distribution and sales rights within North America (US & Canada). Case-Mate & Coca-Cola Cases at the moment can be purchased via Case-Mate American online site and very soon in 3 Coca-Cola U.S. retail stores (2 in Atlanta, 1 in Las Vegas).

Fingers crossed Europe gets it soon too!

In the meantime have a look & be jealous J

Case-Mate HQ is celebrating the 4^th of July today and therefore it is a perfect time to announce new Barely There colour line that is due to be available for purchase in August 2011.

Barely there Cases feature minimalistic design to show off your iPhone 4. A great combination of ultra slim quality and style enhanced with different finishes (glossy or rubber) and colours creates a modern look desired by those who prefer nothing to come between them and their iPhone 4. Barely There - our most popular case is made from a hard-to-break plastic that is impact resistant and its flexibility makes it easy to snap the case onto your device. Barely There provide protective coverage to the back and sides and the smooth finish makes it easy-to-grip while adding a touch of style.

Barely There Neons - inspired by the brights of summer electric shades standout in the BT Neon colletion.

Available for iPhone 4 and BlackBerry Bold 9900

Follow us on Twitter @CasemateEurope and Like us on Facebook (Facebook.com/casemate.europe) for updates.

What do you think?

Today sees the much-anticipated launch of the BlackBerry® PlayBook™ tablet. First of all our Barely There Case. Featuring a simple and sleek minimalistic design to show off your BlackBerry tablet in style, the Barely There is a great combination of ultra slim quality and style enhanced with different finishes (either glossy or rubber) and colours to create a modern look desired by those who prefer nothing to come between them and their device.

Our most popular case, the Barely There is made from a hard-to-break plastic that is impact resistant and easy to snap onto your device.

In addition to the Barely There, we also have a Pop Case for the BlackBerry tablet. Pop is one of the newest additions to the Case-Mate family. It integrates two materials in a seamless way, a high gloss plastic shell executed with modern technique and a soft interior material to create a co-moulded racing glove that absorbs shocks and keeps your device protected. It also features a stand, which offers additional flexibility for viewing and typing. 

Why not be a bit more creative with your Father’s Day gift ideas this year? He can’t possibly need any more socks!  If you’re struggling to think of something, how about one of our cases – a practical gift that will not only protect his phone or tablet, but also help to make him stand out in the office!

We’ve picked out a few of our favourites for you to take a look at:

For high-flying corporate Dads

iPad 2 Versant Case: A sophisticated leather tablet case that folds back presenting a multi-use design. The built-in stand offers incredible functionality features in adjustable heights ideal for both viewing and typing. If you still need more control over your iPad 2, you can hold it securely using the attached nylon strap.

BlackBerry Torch 9800 Barely There 2.0 Case: This case merges protective ABS plastic with unique organic materials and finished fabrics to create a case that radiates a high-end look and feel. 

For always active sporty Dads

iPhone 4 Pop Case: The latest addition to the Case-Mate family, the aptly named ‘Pop’ case consists of a glossy plastic shell and soft interior to create a snug case to keep your iPhone safe and secure. Also available for:BlackBerry 8520, BlackBerry 9700, Nokia N8, HTC Desire HD and Google Nexus S.

iPhone 4 ID Credit Card Case: A personal favourite of ours, the iPhone 4 I.D. Credit Card Case is genius!  The protective case also features an ultra slim slot for all those things that fill up your pockets – Oyster card, cash, debit or credit cards.

For fashion forward funky Dads

iPhone 4 Stacks: The Stacks cases allow you to create your iPhone 4 cover, piece by piece and swap it around whenever you feel like it! Comprising of six coloured sections that stack together to create a protective case, the Stacks is a funky and unique way to protect your iPhone 4.